Trustless Finance Branding Process
A journey to a donut, orbit, and ecosystem.
Early Sketches
Initial T+F Logo Marks
Opaque Logotype
We came up with the project name “Opaque” to give us a word that elicited emotion. Opaque was the key to unlocking our functional and simple black and white brand design.
The Final Contenders
Building Out a Family of Marks
Comparing Ourselves to Everyone on the Shelf
The Final Marks
Similar Output
Branding that looks tasty
Brand
Illustration
Animation
Iconography for Vellum
Illustration
Brand
UI
Forging Innovation
Brand
Event
UI
UX
Animation
What does research visually look like?
Brand
Animation