Provocation
Simplicity is the ultimate sophistication.
Good design is obvious. Great design is transparent.
The role of the designer is that of a good, thoughtful host anticipating the needs of his guests.
All the best ideas come out of the process; they come out of the work itself.
Data absent the ability to draw insights from is like cholesterol in your arteries, it just takes up space and does nothing to help you be healthy.
You don't need more intensity, you need more consistency. Intensity impresses; consistency transforms.
The art of art, the glory of expression, is simplicity.
Art is useless by definition. If it was useful, it would be a tool.
A goal without a plan is just a wish.
The mind, in discovering truths, acts in the same manner as it acts through the eye in discovering objects; when once any object has been seen, it is impossible to put the mind back to the same condition it was in before it saw it.
Measure what is important, don't make important what you can measure.
When a measure becomes a target, it ceases to be a good measure.
One must wait until the evening to see how splendid the day has been.
But your taste, the thing that got you into the game, is still killer. And your taste is why your work disappoints you.
Tip the world on its side and everything loose will land in Los Angeles.
There’s an old saying in Tennessee — I know it’s in Texas, probably in Tennessee — that says, fool me once, shame on — shame on you. Fool me — you can’t get fooled again.
The opposite of play is not work, it's depression.
Imagination does not become great until human beings, given the courage and strength, use it to create.
The history of organizations (and of nations) is littered with the corpses of enterprises which failed to respond appropriately to the demands of change.
Humans solve problems by adding complexity, even when it’s against our best interests.
Question everything generally thought to be obvious.
Less, but better.
All too much of the man-made is ugly, inefficient, depressing chaos.
Quiet is better than loud.
Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
You will learn most things by looking, but reading gives understanding. Reading will make you free.
Chance favors the prepared mind.
AM/FM Principal: Actual Machines vs Fucking Magic.
Instructions are the list of things you designed incorrectly.
Joy is a well-made object, equaled only by the joy of making it.
The very best news is bad news delivered early enough to fix it.
It’s in the valley of failure that we sow the seeds of success.
Nobody reads advertising. People read what interests them, and sometimes it's an ad.
Chop your own wood, and it will warm you twice.
To be interesting, be interested.
Work? It’s just serious play.
Trust arrives on foot, but leaves on horseback.
Ninety percent of everything is crap.
Not everything is design. But design is about everything. So do yourself a favor: be ready for anything.