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Generative art thrives on iteration.

Play with prompts, test different angles, and fine-tune until you nail something special.

Published

Dec 4, 2024

Author

Steve Berry

We recently explored using generative art as a unique form of brand expression. The goal? To create striking, stylistically consistent visuals that align with a client’s identity but adapt to different topics.

The process is straightforward: using MidJourney to generate ephemeral, visually captivating assets tailored to specific themes. The trick lies in crafting the right prompts—your creative blueprint. Get that right, and the results can be fantastic.

For instance, one prompt I experimented with was: “Ice-cold black hyper-realistic close-up of blobs of black metal. The material appears bulbous with intricate details of light reflections and subtle textures.” The output? A stunningly detailed, almost tactile visual that feels both abstract and grounded. Perfect for evoking a high-tech, mysterious vibe.

The takeaway here is that generative art thrives on iteration. Play with prompts, test different angles, and fine-tune until you nail something special.

Direction
Steve Berry

Design

Steve Berry

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