Branding behind the scenes: Complement

Creating a brand that rethinks computation.

Published

May 8, 2023

Author

Steve Berry

Come along a visual journey with us as we flip through the Complement branding project. We'll post a behind the scenes for naming shortly.

Early concepts.

Early concepts.

Our first 3 themes: human, span, complement.

Building out preliminary visuals to evaluate direction with the client.

Russian constructivism illustration spike.

Playing with that old, powerful, soviet imagery. Too much.

A fun poster we made that brought our idea to earth.

Famous quote from a famous science fiction writer.

Building a very square, regular grid.

Adding vaporwave aesthetic.

Crafting movement lines for different brand pillars.

Creating artifacts in Midjourney to inspire.

Hero composition.

Spirograph / guilloche

Created a metal robot in Midjourney and tossed it in the mix.

The better idea, prompt Midjourney with our illustrations!

The homepage design. Lovely.

Direction

Steve Berry

Design

Steve Berry

Austin Barto

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