Node to a classic 8-bit style for an advertising platform focused on the individual
Published Aug 20, 2024
Author Austin Barto
We're currently creating an identity around Aidem, an advertisement demand-side platform. Our initial concept for a brand position began as the disruptor - be the brand that calls out the Googles and Metas of the world and sparks a revolution in advertising. The messaging and tone ended up going in a different route, but we immensely enjoyed the supporting material and wanted to show it off:
Busy internet graphic
Bots are taking your ad spend
Fraud is running rampant
Our main character walking in defiance
Pixel fist
The logo design we landed on reminded us of the iconic wordmark from Nintendo, upon which we immediately knew we had to do pixel art. Once the revolution concept came about, we had the idea to create a main character around which we could build illustrations.
This post delves into the nuances of replacing the Illustration tag with the Art tag, and how it affects the overall branding and creative process.