There is no gravity online.

Every creation — from towering skyscrapers to the devices in our hands — faces constraints in our physical world. Gravity binds, resources are limited, and innovation often meets tangible ceilings. But digitally? The game changes entirely.

Gravity isn't just about objects falling; it's a strong limitation. We have finite materials, energy, and space. Businesses and creators are constantly navigating these constraints, seeking ways to maximize value within the bounds of reality.

The digital space isn't constrained by matter or energy. Ideas can proliferate endlessly, and businesses can scale without worrying about physical shortages. Value isn't about quantity but the innovation and quality of digital experiences.

For businesses, this means unparalleled opportunities. A website can reach billions, a digital tool can be infinitely replicated, and user experiences can be crafted without concern for physical limitations.

In this limitless expanse, the challenge isn't about managing scarcity but directing abundance. As we venture further into the digital age, embracing this unbounded potential is not just an opportunity; it's a necessity.

Money prefers unbounded to bounded value. I’m not optimistic about the physical realm.

New Podcast Episodes!

We've dropped two fresh episodes of the We Know Better podcast! In Episode 7, we delve into the nuances of the recent national emergency alert test. Episode 8 takes you on a journey through the future of immersive cinema and video gaming experiences. Tune in, enjoy the insights, and drop us a comment about any topics you'd love for us to cover in upcoming episodes.

Steve Berry
Principal, Thought Merchants