Mediocre is About to Get Automated

AI is coming for all those dull, generic articles that barely move the needle. AI can do that faster, cheaper, and soon, even better. See my riff on premium mediocre.

Here’s where things get interesting: excellence stands out in a world where average is automated. Companies that create thoughtful, intentional content will rise above the noise. It’s not about avoiding AI — hell, use it if it helps you refine your work (I do). But if you’re not putting in the effort to make your content truly valuable, AI will leave you in the dust. I’m looking at 90% of all B2B blogs. You are fucking toast!

Your content should be written by someone who actually gives a damn. It should have a point of view, a purpose, and a pulse. The real challenge is to create content that AI can’t replicate because it’s too insightful, too unique, and too damn good.

Steve Berry
Principal, Thought Merchants