Everything should be a website.

Simplicity equates to efficiency. And what could be simpler than accessing everything you need through a URL? The concept seems elementary or even humorous at first glance, but when you delve into it, you realize the profound utility of this approach.

Consider the daily questions in the digital world: "Where can I find this?" "How do I access that?" The answers lie in a simple URL. This method of organizing information isn't just about convenience; it's a testament to the power of hierarchical structuring at a grand scale.

The inherent shareability of the web is an unmatched advantage. In an era dominated by cloud services, accessibility is key, and URLs offer a direct, universally understood pathway to content. Some of the most cutting-edge web applications have harnessed this potential brilliantly.

Figma, for example, assigns a unique URL to every piece of artwork, making collaboration and sharing a breeze. Dropbox Paper takes it a step further, not only providing URLs for documents but also anchoring specific sections, enhancing navigation within texts. Reddit's use of URLs to define subreddits is another masterstroke, leveraging predictable nomenclature to facilitate user-driven exploration.

The message here is clear: we should embrace the URL's unassuming power in our digital creations. Making everything accessible through a web address isn't just about sticking to conventions; it's about tapping into the web's core philosophy of open, intuitive access.

Steve Berry
Principal, Thought Merchants