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AI Is Avocado for Sandwiches

Yeah, it's probably better in some way...but like...how much better?

Published

February 24, 2025

Author

Steve Berry

AI Is Avocado for Sandwiches

Everywhere you look, it's something-something… with AI! This app? With AI! This toothbrush? Now with AI!

If your product doesn't have AI slapped on the label, are you even a real business? Are you even innovating? Or are you just sitting there like a caveman, using regular old software like a sucker?

I don't buy it. Because adding "with AI" at the end of a product feels a lot like adding avocado to a sandwich. It clearly costs more. Yeah, it's probably better in some way...but like...how much better? Is it worth it?

Do we even know which part of the sandwich is pulling its weight? Is it the meat? The cheese? The perfectly toasted sourdough? Or is the avocado just making it creamy and mixing all the individual flavors together? I don't know what's really going on anymore but it's creamy—and creamy is......good?

One thing's for sure: it's more expensive.