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Tower render.

October 8, 2024

Inspired by the coastal architecture of Southern California, this model captures the timeless lifeguard tower silhouette with a clean, striking simplicity. It’s a perfect exercise in design fundamentals—where form follows function, yet offers a playful, minimalist interpretation of the familiar icon. The angular lines, exaggerated roof pitch, and vibrant blue material suggest a futuristic take, embodying Thought Merchants’ ethos of elevating common visuals into impactful brand statements. It’s more than just a tower; it’s a design that invites interaction, drawing you in with every bold edge and plane.