Privacy Policy

Effective Date: March 26, 2026

Thought Merchants ("we," "us," or "our") operates thoughtmerchants.com and related services including Roux, our cooking companion SMS service.

Information We Collect

Information you provide directly:

• Phone number (when you text our SMS services)
• Recipes, cooking questions, and messages you send us
• Email address (if you subscribe to our newsletter)

Information collected automatically:

• Basic analytics data (page views, referral source)
• Device type and browser information

How We Use Your Information

• To respond to your messages and provide our services
• To save and organize recipes you share with us
• To improve our services
• To send you messages you've opted into

SMS/Text Messaging

When you text our Roux service:

• We store your phone number to maintain your conversation
• We store recipes and messages you send to provide the service
• We do not sell or share your phone number with third parties
• You can opt out at any time by texting STOP
• Message and data rates may apply
• Message frequency varies based on your usage

Data Sharing

We do not sell, rent, or share your personal information with third parties for marketing purposes. We may share data with:

• Service providers who help us operate (e.g., hosting, SMS delivery)
• As required by law

Data Retention

We retain your data for as long as you use our services. You can request deletion at any time by emailing steve@thoughtmerchants.com.

Contact

Questions about this policy? Email us at steve@thoughtmerchants.com.

Thought Merchants Los Angeles, CA