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Opinion

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Whether you are a start-up or an established company, a brand-driven design is more than just visual aesthetics.

Are you ready to work with a designer to create a brand?

How the selfie economy is changing mobile form factors.

Screens just became non-rectangular.

Middlemen only obfuscate simplicity, options, and price in traditional franchise models.

Direct to consumer model is the future of car leasing.

Why normality yields better data than ambiguity in NPS tests.

A simpler net promotor score.

Business cards are still an effective direct marketing tool for your brand. There are really only two printing options.

How much should you spend on business cards?

Decoupling secrecy and ideas is the first step towards actually getting something done.

Your idea is the cheapest thing you own.

A summary of the concepts around the Cluetrain Manifesto.

Cluetrain Manifesto in short.

A resilient design stands the test of time since it's built off the most successful basic design patterns over time.

Build resilient products incrementally.