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DeFi is lying to everyone.

Brand posters for Trustless to reveal DeFi's hypocrisy.

Published

Aug 9, 2022

Author

Austin Barto

Being a challenger brand, Trustless can advocate for true defi in a way that no other brand in the space has. Using dichotomy aspects of the brand, we created a unique poster style leveraging the black and white colors. This lack of color creates a robust and severe sense of truth which makes sense for Trustless. Many brands in the space (the same brands we're calling out for being dishonest about decentralization) use bright colors and gradients to make them more attractive and appealing. For us, it's time to strip the space of its decoration. You shouldn't get glamour points in finance.