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$100 Wookiee Roar Challenge

Where roars transform into captivating animations.

Published

May 8, 2024

Author

Steve Berry

Creativity isn't just a concept—it's an action. That's why we launched the Hundred Dollar Rookie Roar Challenge, an invitation for adventurers to find our stickers, unleash their roars, and possibly win $100.

We collaborated with Calder Robinson to immortalize these moments. Their mission? To transform each roar into a captivating animation celebrating the individual's courage.

We've compiled these animations into a short video, a testament to the power of play and the impact of interactive art. 

Direction
Steve Berry

Design

Austin Barto

Calder Robinson

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