Write Less Software

The most effective code is the one that remains unwritten, akin to how the best UI often feels invisible to its user.

While building a tech product seems a hefty task, SMBs often overlook the continuous drain of maintaining it. Regular updates, bugs, and support add up.

Before plunging into tech solutions, we advocate discerning its actual necessity. Manual methods offer more value, especially considering the discipline needed to maintain complex systems.

Every added feature doesn't just append; it complicates. This complexity introduces more potential issues and slows down adaptability. A massive codebase hinders agility and slows customer value delivery. Simplified code equates to quicker updates and satisfied users.

"Write less software" is not a retreat from tech but a move towards purpose-driven solutions.

Steve Berry
Principal, Thought Merchants