Better Experiences by Involving Customers

A presentation was given at the company retreat in Phoenix Arizona.

Better Experiences by Involving Customers

Each year On-Site invites their clients and employees to an awesome resort to unwind, learn a little, and connect. It is a great way to build brand loyalty and to understand the people that pay for your product and service. In 2014 I was fortunate enough to be invited to speak with an old colleague of mine, Dave Luciano. Dave is their resident user experience designer.

In 2013 On-Site started engaging in user research, testing, and contextual usability testing. Dave was leading the charge and for 2014's retreat they wanted a joint presentation to get everyone excited about what is going to happen in the new year. We crafted a talk which showed what testing some of my clients are undertaking, and which tactics On-Site are currently leveraging.

To wrap it all up Dave announced a new initiative called On-Site Insiders. Insiders is essentially a customer panel where those customers are the first utilized for feedback and testing.

Dave Luciano and I on stage during the presentation.'s company retreat was held at the amazing Biltmore Resort.


This being a joint presentation, it required a little more work than usual to have two presenters really come together to create a coherent and consistent story. Below is a shot of the whiteboard where the first iteration of the talk came together.

A janky pano photo from my iPhone of the first whiteboard session.

Presented January 15, 2014 at's annual company retreat.

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