After the successful branding of Reify, Mike and Brian decided to re-enlist Thought Merchants to help them develop an online pricing tool.
Pricing B2B software as a service applications can make or break the company's success, yet few companies seek outside consultation for guidance. This is where Reify comes in. They provide years of diverse experience and successes. The Tuneup project is trying to offer advice for prospective clients and start the conversation for collaboration together.
Their target audience is any company that has a plans and pricing page. We wanted to mimic that same pattern on the Tuneup tool. The idea being, it is very easy to translate their pricing page onto our tool, so the user can quickly get the pricing insights Reify provides.
Upon filling out their plan information and entering their email address (lead generation), the next page would present the user with an easy breakdown of different populations of users and their revenue. At the end we would display insights and best practices regarding their pricing structure.
Designing a simple, visually bold, and innovative tool for customers reflects exactly the type of consultation Reify provides. Take Reify's Tuneup for a spin!