Thought Merchants

People. Process. Product.

Redefine the way you code.

Having fun with some blackletter forms.

logotype, typography,

redefine the way you code
This was a logotype concept that was never executed.
redefine the way you code
Black and white logotype on white.
connecting letters
Connecting the a "y", an "o", and a "d" letterforms together across two rows.
connecting letterforms
Connecting "Redefine" and "the" across two columns.
redefine the way you code work in progress
Redefine the way you code logotype as a work in progress.