Thought Merchants

People. Process. Product.

Pizza Book print samples.

The best part of printing is getting all those paper samples.

print, the pizza book, process,

We are now in the middle of writing, designing, and figuring out a way to print The Pizza Book. A big step is selecting the print, what paper stock we select, and how we package the shipment. Here are a few shots from the samples I have been receiving.

Getting samples in hand lets me, as a designer, take a look at the paper stock quality, how the ink is interacting with the fibers, and understand the tactile nature of the material. Can't design on the monitor forever.

pizza book spread
Finding out what sort of paper works best for our cook book.
knockout text on image
checking the type on the opaque paper
hardcover spread
Examining the hardcover book binding and paper choices.
Examining the binding
stack of books
print samples
The printer usually sends some examples of their previous work.
print detail
The attention to detail and quality of these paper choices is excellent.
gold foil
Gold foil stamp on cover stock.
Thought Merchants photo studio taking some photos of the pizza book.
The very simple but effective Thought Merchants photo studio. 3 lights and a backdrop.